Unit 5 Individual Project Essay Example | Topics and Well Written Essays - 2000 words

Unit 5 Individual Project - Essay Example Hospitality sector is one such great opportunity existing within UAE markets which can offer a great opportunity to serve our ready to cook seafood products. Our strategy will be based on the value addition proposition which our products will offer besides offering other health benefits. To be the leading seafood products providers in the International market taking care of the nutritional value of our customers beside providing a less expensive, high quality and fresh sea food products to our customers through value addition. Tourism is considered as the main attraction of the UAE with annual shopping festivals of international stature besides offering a very cheap and more westernize environment to the visitors from Western countries. Our target market will be divided into two groups: First group of consumers will be foreign touring UAE. We aim to serve them with traditional fish products of UAE besides offering customized cooked seafood products which are more in demand in Western Countries thus providing them an experience of second home market as for as serving their taste buds are concerned. Hospitality sector: Both in Dubai and across the country, it is the hospitality sector that is the largest single consumer group of seafood products, with nearly every 5-star hotel hosting a seafood restaurant. Competition in the foodservice segment continues to heat-up, keeping pace with both population and tourism growth (in 2006, Dubais 371 hotels hosted a record 6.5Â  million guests). Gulf Seafood LLC is considered as one of the oldest and largest players in the UAE seafood industry. There is a growing trend within the whole Gulf market that the trends are shifting towards the more health conscious seafood products with many local as well international players are coming into the market to define their own niches. A closer analysis of the competition suggests that there is a need for the company having more experience in serving Western